DOJA Cannabis: not burning through capital only milestones
Doja have reached a number of milestones ahead of time and under budget:
Highlights from the past 6 months include:
- Obtained their LP
- CSE listing
- Cultivation & harvested multiple batches of their premium product
- Opened the first Doja Culture Cafe – in anticipation of retail license
- Purchased facility to expand production potential to 5,000 kilograms per year
- Began construction of state-of-the-art extraction facility and lab
As Cannabis becomes legalized it will be a race to the bottom in terms of price per gram and Doja is trying to stay out of the bottom feeder game.
It is focussed on branding, lifestyle and premium products; differentiating itself from the lower tiered players where it will be an arms race to expand, expand, expand to get economies of scale.
They are quickly building out their client network with their Culture Cafe, branding and a strong Instagram following.
Branding will be key in the premium Cannabis space and no one know branding better that the Kitsch family (Kitsch wines, Saxx underwear etc.)
Doja recently were picked up for coverage by Mackie analyst Greg McLeish with a “speculative buy” rating with a share price target of $2.
Once they get the greenlight for retail, watch the marketing / branding masters at work and this stock has the potential to take off.
Fortune Favours the Bold